TV and digital, which together is soon said to account for nearly 60% of the ad spends in the Indian industry, are no doubt highly impactful as independent mediums of advertising. Yet, their collective potential can save an average of 15% on overall ad spends while delivering the same results!

Download our whitepaper, Leveraging cross-platform to optimize TV media plan: A study by Zapr to know:

• How cross-platform advertising can benefit you in terms of cost savings and advertising outcomes
• Why it is better than a TV-only approach concerning incremental value
• Outcomes from real brand campaigns across various industries.