<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Spinning Moments Innovatively

Welspun reaches over 3 million live IPL TV viewers on mobile with moment marketing.

Get your free copy.

About the campaign

Welspun, one of the largest home textile manufacturers, partnered with the Kings XI Punjab team during IPL 2019 and joined hands to create brand awareness for its new range of Quik Dry Towels. Welspun targeted IPL viewers across the mobile fraternity with an innovative moment marketing campaign. 

 

 
Icons-364
 
Problem
Welspun wanted to stand out from the clutter of brands advertising on TV during IPL, and instead target IPL viewers effectively and in an innovative way.
Icons-365
 
Solution
Welspun identified viewers watching IPL live on TV and targeted them at key moments of the matches with creative banner ads on mobile in real-time!

 

 

Key Results

3.7M+
Unique Reach
1.87%
Click through rate
6M+
Impressions served

Get your free copy.

Here are some all-stars we've worked with over the years:
  • 2000px-Coca-Cola_logo.svg
  • unilever
  • 300px-ITC_Limited_Logo.svg
  • viacom18
  • 2000px-NDTV_logo.svg

What The Client Has To Say

"Looking at the overall picture and as per our research, we reached good brand awareness. More than 60% of our TG had seen the ad and digital was our second biggest source of awareness. Also, more than 60% of them could recall the brand tagline 'Jaldi Sukhe, Jaldi Sukhaye',  which can also be attributed to part of the live marketing and the connect we had during the communication."

- Anuj Arora
Head of Marketing – India (Home Textiles) at Welspun Group

 

When I look at Zapr now today, it almost has become a must-have for your campaigns going forward because of this bridging that they are able to do between the offline and the online world.

Ajay Kaul

Chief Digital Officer, Club Mahindra

We have been experimenting with Zapr for several campaigns in the last few months and it has helped us reduce wastage, create better sequencing and enhance our targeting, all with one platform. It has been a valuable exercise.

Uma Talreja

Chief Digital Officer, Raymond Ltd.

We wanted to understand each and every consumer holistically… We started looking at their TV consumption on a daily basis for the past six months. 
We got great insight in terms of what kind of ads these users are viewing… what kind of creatives we should push to them, what kind of experience [users] should have on the app.

Juhi Singh

Manager Consumer Research & Insights at Myntra

Zapr gives us the opportunity to go beyond what we currently get from TV measurement and look at far greater quantum of data.
In a world where data is becoming the new currency for actually planning campaigns beyond digital, Zapr suddenly opens up the opportunity to look at one of the largest platforms on which money is being spent – Television

Anand Chakravarthy

Managing Partner, Maxus India

…Data and technology is going to play a bigger and bigger role in marketing communication business… Zapr is beautifully connecting the offline and online world – TV and mobile.

Tushar Vyas

Chief Strategy Officer, GroupM South Asia

…they [Zapr] have built out a good platform on the technology side which is very useful. On the other side, from the people’s standpoint, I think they are extremely hungry for making sure your client gets the best…

Subramanya Sharma

CMO at Cleartrip

I really wanted to know at a very granular level, using big data, what the Indian consumer was actually viewing. And I think Zapr really came out with that solution…

Mallikarjun Das

Group CEO, Starcom India

I think it’s a fantastic new tool for everyone whether for a content creator, broadcaster, person in the digital media, advertiser or any other kind of stakeholder. I think it’s going to really revolutionize the way we are looking at getting some sense of data, how people are watching and consuming media

Arnab Goswami

Managing Director of Republic TV

Zapr is a digital media platform which allows marketers to target the people that they communicate to offline, on the online medium in a much more targeted manner.

Mihir Kulkarni

Vice President at Pepperfry

engage

Zapr Engage

Explore

insights-1

Zapr Insights

Explore

research-1

Zapr Research

Explore