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Tata Motors Engages Live FIFA viewers at Key Football Moments 

Over 5 million unique audiences were engaged in real-time!

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About the campaign

Tata Motors, a leading automobile brand, wanted to create brand awareness among FIFA viewers for their commercial vehicle TATA ACE GOLD, without spending hugely on television. They stayed away from the clutter on TV and instead engaged on second-screen with innovative moment marketing.

 
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Problem
Reaching FIFA viewers at specific high impact points of the ongoing FIFA tournament, and immediately establish brand connect in real-time. 
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Solution
Determine FIFA audiences, identify TV moments and execute customized mobile ads  across any mobile app synced with TV moments.

 

 

Key Results

16.2M+
Impressions
5.4M+
Unique Reach
1.2%
Average CTR

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