Globally, reports suggest that only 2-10% of overall reach on digital contributes to an incremental reach over the TV plan. Hence, identifying and avoiding the overlap through an optimized integrated TV and digital plan can help brands assess and reduce the wastage in digital spends, driving media efficiency.

Download our whitepaper, How to avoid overlap between TV and Digital to know:

• The dynamics around the audience overlap of reach between TV and Digital
• Spends on the ad segments overlapping with digital
• How to reduce the wastage of spends due to the overlap