Overall profiled users basis content consumption and ad exposure.
fingerprinted & analyzed for performance trends across channels, shows, ad campaigns.
TV channels tracked across
all national, state and local networks.
This leading Laptop brand leveraged Zapr technology to gain incremental reach among priority markets on Digital, over and above its TV campaign. Read here
Colors Shakti on Colors TV had been running for over a year during the peak primetime. Read how show recovered from 60% show lapse rate week-on-week to 25% rise in offline viewership via TV-to-Mobile targeting. Read here
"We have been experimenting with Zapr for several campaigns in the last few months and it has helped us reduce wastage, create better sequencing and enhance our targeting, all with one platform. It has been a valuable exercise."
"I think it’s a fantastic new tool for everyone whether for a content creator, broadcaster, person in the digital media, advertiser or any other kind of stakeholder. I think it’s going to really revolutionize the way we are looking at getting some sense of data, how people are watching and consuming media."