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ENGAGE

A digital extension of your TV Advertising Strategy. 

Leverage our cross-channel marketing solution and take your integrated marketing to the next level. 

Get access to Zapr!

Zapr’s cross-channel marketing solution enables brands and advertisers to identify, engage and convert their TV Audiences via Mobile Marketing.

>80%

Save Digital spends by leveraging Zapr's deterministic incremental reach

4x

Higher CTRs across banners, videos and interstitial ads by targeting relevant audiences 

>50%

Save TV costs by removing tail channels and leveraging Zapr's deterministic reach

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Enhance brand awareness by reaching unexposed TV audiences.

Save upto 80% on digital spends by targeting people unexposed to your TV campaign and avoiding the overlap. Avoid engaging duplicate audiences.

Build frequency for audiences exposed to your TV Ad.

Save >60% of your TV campaign costs by targeting only under-exposed TV audiences on Mobile. Target them with actionable ads to ensure ROI. 

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Target competition, win share-of-mind among audiences.

Target exactly the audiences exposed to your competitor's TV ads and win their share of mind using actionable ads on Mobile. Achieve higher recall among relevant markets compared to your rivals!  

Powerful alone. Better together.

Zapr offers a suite of services to brands, advertisers and agencies to analyze, engage and convert their audiences. They’re powerful alone — but even better when used together.

 

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ZaprInsights

TV DATA ANALYTICS AND INSIGHTS

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ZaprResearch

TARGET CUSTOMER RESEARCH

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Learn How Max Bupa Engages
TV Audiences On Mobile

Achieves 2.3x higher brand recall and 3.1x higher purchase intent in just 20 days 

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DOWNLOAD CASE STUDY

Customer Love

 

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Uma Talreja - CDO, Raymond Ltd.

"We have been experimenting with Zapr for several campaigns in the last few months and it has helped us reduce wastage, create better sequencing and enhance our targeting, all with one platform. It has been a valuable exercise."

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Arnab Goswami - MD, Republic TV

"I think it’s a fantastic new tool for everyone whether for a broadcaster, or a person in the digital media, advertiser or any other kind of stakeholder. It will revolutionize the way we are looking at getting some sense of data, how people are watching and consuming TV."

Join the bandwagon.

200+ brands, broadcasters and agencies across India trust Zapr with their TV marketing efforts.

GET STARTED