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Embassy Group Integrates TV and Mobile Marketing

Achieves 2.3x higher brand recall and 8% higher purchase intent in just 30 days
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Our Client's Success Story

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Problem
Embassy spent heavily on TV by advertising on select channels and had to ensure that their priority markets were engaged at the most optimal level of exposure.
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Solution
We identified viewers of its commercials as they aired live on TV and were able to target the same individuals on Zapr’s ad-tech platform.

What Client Has To Say

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Aditya Virwani
Chief Operating Officer - Embassy Group

“Embassy has always been at the forefront of identifying and implementing unique initiatives across functions. Zapr has played a pivotal role in helping us magnify the reach and impact of our Future First Campaign, which targeted over 644,000+ unique smartphone users who were underexposed to our TV campaign.”