Achieves 2.3x higher brand recall and 8% higher purchase intent in just 30 days
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Our Client's Success Story
Embassy spent heavily on TV by advertising on select channels and had to ensure that their priority markets were engaged at the most optimal level of exposure.
We identified viewers of its commercials as they aired live on TV and were able to target the same individuals on Zapr’s ad-tech platform.
What Client Has To Say
Aditya Virwani Chief Operating Officer - Embassy Group
“Embassy has always been at the forefront of identifying and implementing unique initiatives across functions. Zapr has played a pivotal role in helping us magnify the reach and impact of our Future First Campaign, which targeted over 644,000+ unique smartphone users who were underexposed to our TV campaign.”