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Max Bupa Engages TV Audiences On Mobile

Achieves 2.3x higher brand recall and 3.1x higher purchase intent in just 20 days.
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Our Client's Success Story

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Problem
The Brand needed to ensure top-of-mind recall among priority markets and create differentiation from other insurance brands who were also advertising on TV during the same time.
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Solution
The brand used Zapr platform for a cross-media solution that would sync ongoing TV exposure with deterministic engagement on mobile.

What Client Has To Say

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Anika Agarwal
Senior Vice President and Head-Marketing, Digital and Direct Sales - Max Bupa Health Insurance

“Zapr has played a pivotal role in our recent campaign ‘GoActive’ and enabled us to reach our priority audience. Through the campaign, we could reach 1.6 million unique individuals which has subsequently empowered us to get 30.3% growth in our overall social media traffic in just a month.