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E-book: TV-to-Digital Conversion Attribution  

Zapr’s attribution model (powered by our proprietary audio content recognition tech) helps brands:

- Measure the performance and impact of their TV ads

- Accurately attribute TVCs to real actions/ conversions on their app (installs, web visits, sign-ups, purchases, etc.)

- Access key insights about the ad content, channels, genres, and TV time slots working for them.

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Connect TV Ad Viewership to Digital Conversions on the App/Website

Zapr’s attribution model gives brands complete visibility over the impact of their offline (TV) campaigns across languages, genres, and geo markets. Ultimately, this helps brands:

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Easily calculate the ROI on TV ads (across specific channels and shows) by gaining access to metrics such as “rupees spent per install” or “rupees spent per web visit.”

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Figure out the frequency of TV ads that initiated viewers to perform an action on your app or website.

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Tweak their offline campaigns by identifying the genres, TV channels, and time slots that drive the most results for you.

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Here are some all-stars we've worked with over the years:
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  • motivator-agency
  • unilever
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  • viacom18
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When I look at Zapr now today, it almost has become a must-have for your campaigns going forward because of this bridging that they are able to do between the offline and the online world.

Ajay Kaul

Chief Digital Officer, Club Mahindra

We have been experimenting with Zapr for several campaigns in the last few months and it has helped us reduce wastage, create better sequencing and enhance our targeting, all with one platform. It has been a valuable exercise.

Uma Talreja

Chief Digital Officer, Raymond Ltd.

We wanted to understand each and every consumer holistically… We started looking at their TV consumption on a daily basis for the past six months. 
We got great insight in terms of what kind of ads these users are viewing… what kind of creatives we should push to them, what kind of experience [users] should have on the app.

Juhi Singh

Manager Consumer Research & Insights at Myntra

Zapr gives us the opportunity to go beyond what we currently get from TV measurement and look at far greater quantum of data.
In a world where data is becoming the new currency for actually planning campaigns beyond digital, Zapr suddenly opens up the opportunity to look at one of the largest platforms on which money is being spent – Television

Anand Chakravarthy

Managing Partner, Maxus India

…Data and technology is going to play a bigger and bigger role in marketing communication business… Zapr is beautifully connecting the offline and online world – TV and mobile.

Tushar Vyas

Chief Strategy Officer, GroupM South Asia

…they [Zapr] have built out a good platform on the technology side which is very useful. On the other side, from the people’s standpoint, I think they are extremely hungry for making sure your client gets the best…

Subramanya Sharma

CMO at Cleartrip

I really wanted to know at a very granular level, using big data, what the Indian consumer was actually viewing. And I think Zapr really came out with that solution…

Mallikarjun Das

Group CEO, Starcom India

I think it’s a fantastic new tool for everyone whether for a content creator, broadcaster, person in the digital media, advertiser or any other kind of stakeholder. I think it’s going to really revolutionize the way we are looking at getting some sense of data, how people are watching and consuming media

Arnab Goswami

Managing Director of Republic TV

Zapr is a digital media platform which allows marketers to target the people that they communicate to offline, on the online medium in a much more targeted manner.

Mihir Kulkarni

Vice President at Pepperfry

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