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Britannia Engages 2 Million Live Viewers at Big Cricket Moments

Achieves 4x higher CTRs compared to industry display ad benchmarks in less than a week!

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About Britannia

Britannia Industries Limited is an Indian food-products corporation headquartered in Kolkata, West Bengal. It sells its Britannia and Tiger brands of biscuits, breads and dairy products throughout India and in more than 60 countries across the globe.

 

 
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Problem
Britannia wanted the message of their 100-year milestone to overcome the clutter of advertisements and reach millions of TV viewers during the Asia Cup 2018 live broadcasts.
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Solution
We identified offline TV viewers of the matches and targeted them on mobile with Britannia's creative display ads relevant to each key cricket moment as they occurred, in real-time!

 

 

Key Results

2M+
Unique Reach
1.31%
Click through rate
2M+
Impressions served

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What The Client Has To Say

“Zapr played a pivotal role for our campaign by creating real-time engagement with the audience. With the help of Zapr, we were able to target specifically viewers who were watching the live telecast of the Asia Cup 2018.”

Ali Harris Shere
VP, Marketing - Britannia Industries Limited

 

When I look at Zapr now today, it almost has become a must-have for your campaigns going forward because of this bridging that they are able to do between the offline and the online world.

Ajay Kaul

Chief Digital Officer, Club Mahindra

We have been experimenting with Zapr for several campaigns in the last few months and it has helped us reduce wastage, create better sequencing and enhance our targeting, all with one platform. It has been a valuable exercise.

Uma Talreja

Chief Digital Officer, Raymond Ltd.

We wanted to understand each and every consumer holistically… We started looking at their TV consumption on a daily basis for the past six months. 
We got great insight in terms of what kind of ads these users are viewing… what kind of creatives we should push to them, what kind of experience [users] should have on the app.

Juhi Singh

Manager Consumer Research & Insights at Myntra

Zapr gives us the opportunity to go beyond what we currently get from TV measurement and look at far greater quantum of data.
In a world where data is becoming the new currency for actually planning campaigns beyond digital, Zapr suddenly opens up the opportunity to look at one of the largest platforms on which money is being spent – Television

Anand Chakravarthy

Managing Partner, Maxus India

…Data and technology is going to play a bigger and bigger role in marketing communication business… Zapr is beautifully connecting the offline and online world – TV and mobile.

Tushar Vyas

Chief Strategy Officer, GroupM South Asia

…they [Zapr] have built out a good platform on the technology side which is very useful. On the other side, from the people’s standpoint, I think they are extremely hungry for making sure your client gets the best…

Subramanya Sharma

CMO at Cleartrip

I really wanted to know at a very granular level, using big data, what the Indian consumer was actually viewing. And I think Zapr really came out with that solution…

Mallikarjun Das

Group CEO, Starcom India

I think it’s a fantastic new tool for everyone whether for a content creator, broadcaster, person in the digital media, advertiser or any other kind of stakeholder. I think it’s going to really revolutionize the way we are looking at getting some sense of data, how people are watching and consuming media

Arnab Goswami

Managing Director of Republic TV

Zapr is a digital media platform which allows marketers to target the people that they communicate to offline, on the online medium in a much more targeted manner.

Mihir Kulkarni

Vice President at Pepperfry

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